Frequently Asked Questions
What can Sierra Web Marketing do for my business?
We are your search engine marketing representative. We work to position your business or service ahead of your competition on all major and minor search engines and directories.
Sierra Web Marketing scours search marketing news and trends daily. We spot trends before they are mainstream. This means your business benefits by early placement in new directories and search sites in your community. We also monitor your status on the various sites and we keep track of user reviews for you.
Do I need a website?
No, but it's highly advised. We can place you on most local search venues without a website. However, you will experience better results if visitors have access to a full page with images and a richer business description. Sierra Web Marketing can design a simple, clean web page for your business without breaking your budget.
How do I get started?
Simply call us 559-433-9840 or send us an e-mail. The first consultation is free. We recommend you begin the process with an analysis of your presence on the web for $75.
What types of businesses can benefit from local search marketing?
Small businesses (with or without a website) that want to target customers searching online for goods and services.
Service-based businesses, such as plumbers or real estate agents, looking to generate phone calls for service.
Regional or national businesses targeting ads to customers for their local business or storefront.
What is Pay Per Click Advertising?
The advertiser (you) pays to have an ad appear when a chosen keyword or phrase is searched for. The ads normally appear under a heading such as "Sponsored Links." Pricing varies depending on your category. You set a budget and only pay when someone clicks your ad and visits your site.
This is a potent tool for local businesses because of local targeting abilities. A local business with no formal web presence can share top search listing position with larger and franchised businesses.
Do I need a website to open a Pay per Click Campaign?
Generally, yes. However, Google and some Internet Yellow Pages companies offer local businesses a Pay Per Click solution without a website.
Is there a Setup Fee for the Pay Per Click Campaign?
Yes, the setup cost is $100. This fee covers our time to open or set up an account and to help you choose your budget and keywords and terms.
Is there a Monthly Fee for the Pay Per Click Campaign?
Yes, we have a $125.00 minimum. charge. The actual fee is scaled to your budget and the amount of keywords being managed
How much does Pay Per Click Advertising cost?
Your placement on the search results pages is based on your budget. Generally the more you spend on each click, the higher your business will appear on the search results page. The price of the ad campaign depends on your category and keywords. Much depends on how many companies are bidding on the same keyword and key phrases and the price those companies are willing to pay for each click. We require a $100 minimum monthly campaign budget.
What can I expect by allowing Sierra Web Marketing to manage my Pay Per Click campaign?
Sierra Web Marketing creates a presence on the Internet for your business and connects you with people interested in your products and services.
We identify relevant high-performing keywords for your products or services
We create compelling text ads
We diligently manage keyword lists and bids
We provide easy-to-understand reports
Do I need a blog?
A weblog or blog offers a business a dynamic platform where you can share important and timely information with customers on a more personal level. A real estate agency, for example, can have a running dialog on the local market, introduce new agents, link to community events and offer personal opinions on current conditions of the local market and neighborhood movement.
A blog can be an interactive experience with clients and potential clients by allowing comments. A blog is like an open window into your business, as well as providing another way for your business to be discovered by web users.
A final consideration about maintaining a blog is that it shows your customers that you are oriented to communication and customer service and that your are up-to-date with technology.
How do I start a blog?
We understand blogging and can help you start a blog or run your blog for you.